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LinkedIn Learning

The Persuasion Code, Part 2: The Neuroscience of Selling Remotely

via LinkedIn Learning


Learn how to tackle the challenges around selling virtually, by taking a neuroscientific approach to the challenge.


  • The rise of virtual meetings
1. The Role of the Primal Brain in Virtual Meetings
  • Understand the primal brain and decision-making
2. The Reasons Our Brains Hate Virtual Meetings
  • Why you may unconsciously mistrust virtual presenters
  • Zoom fatigue (ZEF) and why you may hate virtual meetings
  • Attention is not what you think
3. Pain, Claim, and Gain in Virtual Meetings
  • Diagnose the pain
  • Differentiate your claims
  • Demonstrate the gain
4. Effective Communication in Virtual Meetings
  • Use body language in virtual meetings
  • Use your voice in virtual meetings
  • Use the right words in virtual meetings
5. Effective Selling in Virtual Meetings
  • Maximize attention and trust in virtual meetings
  • Maximize engagement and participation in virtual meetings
  • Deliver with charisma in virtual meetings
  • Prep and practice for virtual meetings

Taught by

Patrick Renvoise


4.8 rating at LinkedIn Learning based on 437 ratings

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