Transform Your Personal Brand

Build a Personal Brand

• It's time to build your brand
• My story

1. Getting Started

• Why is a personal brand important
• The evolution of a personal brand
• Overcome imposter syndrome
• Understand the value of differentiation
• Create your differentiator

2. Understand Yourself

• Discover your motivation
• The golden rules
• Building a brand story
• Tell your brand story
• Self promotion made easy

3. Follow Goldies IDEAL Method

• Identity
• Dos and don'ts
• Earn your place
• Amplify your brand
• Live your brand

4. Accelerate with Sponsors

• Importance of mentors
• Choosing mentors
• Creating a personal advisory board
• Embrace your imperfections

5. A Personal Brand Campaign

• Develop
• Implement
• Revise

6. Communicating Your Brand

• Showing up online with a blog
• Creating videos on social
• Using LinkedIn
• Managing your brand at work
• Managing your appearances
• Auditing your touchpoints
• Handling conversations

7. Promotion and Visibility

• Effectively networking
• Becoming the hub
• Volunteering
• Trade shows and conventions

Conclusion

• Going for the long run