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LinkedIn Learning

User Experience for Web Design

via LinkedIn Learning

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Overview

Learn how to apply simple UX design principles to your site to make it behave in the way that users want and expect.

A good user experience design will make visitors stay on your site. A bad one will make them go to someone else's. This class teaches you how to apply simple UX design principles to your site to make it behave in the way that users want and expect.

User experience expert Chris Nodder teaches

Syllabus

Introduction
  • Welcome
1. What Makes a Good Web User Experience?
  • Building a site for your visitors
  • Understanding how people browse the web
  • It's all about information
  • What causes people to leave sites?
2. Don't Get in the Way of the Information
  • Simple design
  • Consistent design
  • Standard design
3. Navigation
  • Elements of navigation
  • Content has a structure
  • Understanding menus
  • Reviewing some menu myths
  • Working with site maps
  • Adding search to your site
  • Understanding links
  • Exploring clickable elements
  • Understanding Fitts' law
4. Site Layout
  • People can begin from any page on your site
  • Elements every webpage should have
  • Creating progressive navigation
  • Arranging your content
5. Writing for the Web
  • How people read on the web
  • Writing for information exchange
  • Formatting pages for information exchange
6. Homepage
  • Using your homepage as a site summary
  • Creating fresh content
  • Displaying navigation and search
  • The five-second test
7. Category and Landing Pages
  • Showing people what you've got
  • Making comparisons easy
  • Creating landing pages from ad campaigns
8. Detail and Product Pages
  • The real purpose of detail and product pages
  • Writing descriptive text
  • Using images to set context
  • Showing the price for products
  • Have a call to action
  • About Us: A special detail page
9. Forms
  • Ask for information in context
  • Making forms as painless as possible
  • Creating form fields
  • Handling errors gracefully
10. Using Media to Help Tell Your Story
  • Using different types of media
  • Simple question: Does it enhance the experience?
  • Using graphics for explanation, not decoration
  • What is interactive content?
  • Laying out your page for media
11. Balancing Adverts and Content
  • Making money without selling out
  • Adding graphical ads
  • Creating text ads
12. Summary: Good Design Practice
  • Simple, consistent, and standard design
  • Considering your users
Conclusion
  • Next steps

Taught by

Chris Nodder

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