Learn how to research and document your customer's end-to-end journey through the process of UX journey mapping, to improve product design, customer experience, and marketing.
Overview
Syllabus
Introduction
- The moments that matter
- The power of journey mapping
- Elements of a journey map
- Where to start
- Why emotions matter
- Asking the right questions
- Getting data from your customers
- Value-driven solutions for customers
- Spotting the opportunities
- Service blueprinting: A plan for backstage support
- The journey continues
Taught by
Sarah Weise
