Teaches Building a Fashion Brand
In her 20s, Diane Von Furstenberg convinced a textile factory owner in Italy to let her produce her first designs. With those samples, she flew to New York City to build one of the world’s most iconic and enduring fashion brands. In her first online fashion design class, Diane teaches you how to build a brand. You’ll learn how to create a visual identity, build loyalty, stay true to your vision, and launch your product.
Overview
Syllabus
Class Trailer
Class Sample
1. Introduction
2. Discovering the Industry
3. Developing Your Product - Part 1
4. Developing Your Product - Part 2
5. Product and Market Research
6. Building Your Brand DNA
7. Taking Your Brand Into The World
8. Connecting With Your Consumer
9. Using Social Media
10. Brand Extensions
11. Student Session: Catherine
12. Student Session: Danny
13. Dianeâs Journey - Part 1
14. Dianeâs Journey - Part 2
15. Mental Toughness
16. Dianeâs Third Act
17. Bonus Chapter: Philanthropy and Giving Back
Taught by
Diane von Furstenberg
