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MasterClass

Jeff Goodby And Rich Silverstein Teach Advertising And Creativity

via MasterClass

Overview

Teach Advertising and Creativity

As the minds behind the “got milk?” campaign, the Budweiser lizards, and countless other ads that have permeated pop culture, Jeff Goodby and Rich Silverstein never stop reimagining the possibilities of advertising. Now they’re sharing how they make the beautiful and edgy work that’s seen by millions. Learn how to come up with great ideas, tell funny and compelling stories, and dazzle at your next pitch or presentation.

Syllabus

Class Trailer
Class Sample
1. Meet Your Instructors: Jeff Goodby & Rich Silverstein
2. Who We Are & How We Got Here
3. Make Something Out of Nothing
4. got milk?
5. How to Make Advertising That Lives in Culture: Three Ways to Engage
6. Working With Brands
7. Goodby’s Rules for Creative Vandalism
8. How to Tell a Story in 30 Seconds
9. On Craft: Writing, Design, and Giving Direction
10. Is It Funny Enough?
11. It’s Great, but They’ll Never Buy It: Selling a Crazy Idea
12. Anatomy of a Campaign
13. The Super Bowl
14. Advertising Is Everything... and Everything Is Advertising
15. Bringing Humanity to the Corporate World
16. Giving Back
17. New Business: The Machine at Maximum Speed
18. How to Start an Agency, Specifically This One

Taught by

Jeff Goodby & Rich Silverstein

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