Indian folk artistry is uniquely recognized all over the world not only for richness of aesthetics but also as indicators of age-old habitual belief. They comprise of tacit knowledge that is protected by passing on through generations. Having said that one must also consider the folk artists as creative individuals with adequate freedom of expression to keep the tradition alive and going. In India, the mainstream academic style of art synergized with the principle of vernacular art and culture to boost ‘Nationalistic’ idea as well as ‘Modernism’ since pre-colonial era. The course traces the journey of an array of indigenous art styles from traditional to contemporary and comments on sustainability of culture through preservation, conservation and paradigm shift.