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Services Marketing - Selling the Invisible

via OpenLearning


How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read? Services marketing is different from traditional product marketing and this course will introduce you to the distinctive characteristics of services and how they affect both customer behaviour and marketing strategy.

Taught by

Betina Crooks


3.8 rating, based on 5 Class Central reviews

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  • Jonathan Golland completed this course, spending 4 hours a week on it and found the course difficulty to be medium.

    This was a somewhat easy course. I found that promoting a product and creating positive advertising to be very fulfilling. I now know how to sell a product enticingly.
  • Anonymous

    Anonymous completed this course.

    Interesting and informative - worth my time - plan to have pencil and paper handy for notes - I will dig deeper into the subject and this is a good start.

    ANDRES VIZCAINO is taking this course right now.

  • Mohit Kumar Singh

    Mohit Kumar Singh is taking this course right now.

  • David Pike

    David Pike is taking this course right now.

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