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Services Marketing - Selling the Invisible

via OpenLearning


This course on Services Marketing focuses on teaching students how to market intangible services effectively. By the end of the course, students will be able to develop strategies for marketing services, understand the unique challenges of selling services, and create a service marketing plan. The course covers topics such as service characteristics, customer experience management, service quality, and service pricing. The teaching method includes video lectures, readings, case studies, and assignments. This course is designed for marketing professionals, business owners, entrepreneurs, and anyone interested in learning about marketing services.

Taught by

Betina Crooks


3.8 rating, based on 5 Class Central reviews

Start your review of Services Marketing - Selling the Invisible

  • This was a somewhat easy course. I found that promoting a product and creating positive advertising to be very fulfilling. I now know how to sell a product enticingly.
  • Anonymous
    Interesting and informative - worth my time - plan to have pencil and paper handy for notes - I will dig deeper into the subject and this is a good start.
  • Mohit Kumar Singh
  • David Pike

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