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Services Marketing - Selling the Invisible

via OpenLearning

5 Reviews 815 students interested
Found in Marketing

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Overview

How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read? Services marketing is different from traditional product marketing and this course will introduce you to the distinctive characteristics of services and how they affect both customer behaviour and marketing strategy.

Taught by

Betina Crooks

Reviews for OpenLearning's Services Marketing - Selling the Invisible
3.8 Based on 5 reviews

  • 5 stars 40%
  • 4 star 20%
  • 3 star 20%
  • 2 star 20%
  • 1 star 0%

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  • 1
Jonathan G
5.0 4 years ago
by Jonathan completed this course, spending 4 hours a week on it and found the course difficulty to be medium.
This was a somewhat easy course. I found that promoting a product and creating positive advertising to be very fulfilling. I now know how to sell a product enticingly.
2 people found
this review helpful
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Anonymous
3.0 5 years ago
Anonymous completed this course.
Interesting and informative - worth my time - plan to have pencil and paper handy for notes - I will dig deeper into the subject and this is a good start.
2 people found
this review helpful
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Andres V
5.0 4 years ago
by Andres is taking this course right now.
1 person found
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David P
2.0 3 years ago
David is taking this course right now.
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Mohit S
4.0 4 years ago
by Mohit is taking this course right now.
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