Do you want to develop tradeable knowledge and strategic thinking to advance or change your career? Do you want to improve your business bottom line? Do you need to do your own marketing? Whatever your reason, this course is designed to take your services marketing knowledge to the next level.
In this course you'll go through a variety of fun activities, learn new things and socialise with new friends.
You'll learn loads of great things, including:
Developing an Integrated Services Marketing Communications (IMC) plan
Special challenges for marketing services
Positioning services in competitive markets
People issues - Customers' and employees' roles in delivering services
Designing an effective customer service organisation
Jonathan Golland completed this course, spending 7 hours a week on it and found the course difficulty to be hard.
This was a great course. However, I felt it was somewhat insulting to some of the students that nothing was considered "correct" or "finished" unless you had perfect grades or a perfect score on a test, quiz or case study. There was little room for estimates or good effort. This class was frustrating and taught things that anyone could learn. The way this class is structured is condescending to potential students.