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Politecnico di Milano

Retail and Service Experience Design for CCIs

Politecnico di Milano via Polimi OPEN KNOWLEDGE


This MOOC examines how brand values, products/service sensory qualities and their communicative, emotional and relational attributes are translated into the context of physical and virtual retail and its omnichannel evolution.


  • Week 0 - Introduction to the course
  • Week 1
  • Week 2
  • Week 3
  • Week 4
  • Additional resources

Taught by

Claudia Baldi, Paola Bertola, Francesca Bonfim Bandeira, Alexio Cassani, Valeria Iannilli, Vittorio Linfante, Alessandra Spagnoli, and Federica Vacca



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