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University of Pennsylvania

Removing Barriers to Change

University of Pennsylvania and Wharton School of the University of Pennsylvania via Coursera


What does it mean to truly change something? How does one persuade others to change? How do we reduce roadblocks to change? In this course, you’ll learn about the barriers to change and how to become more effective in inspiring change within others and your organization. Professor Jonah Berger of the Wharton School has designed this course to help you understand the REDUCE framework, and shows you how to develop your skills of persuasion and influence. By the end of this course, you’ll know both the strengths and weaknesses of certain strategies for removing barriers in change, plus you'll learn how to leverage those strategies to achieve change in both business and in life.

Taught by

Jonah Berger


5.0 rating, based on 1 Class Central review

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  • Profile image for Ellisha Mokhtar
    Ellisha Mokhtar
    An insightful course on the barriers that hold people back from change, and how to mitigate these barriers. You get to learn the techniques used by big companies, politicians etc. in advertising, shifting opinions, and also understand why exactly you aren't willing to change to something new even if it's blatantly better. Loved the course.

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