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State University of New York

Strategic Self-Marketing and Personal Branding

State University of New York via Coursera


In this transformative course, you will master the essential techniques of self-marketing and personal branding that are critical for success in the contemporary job market. This course is a part of a broader specialization on career self-management training and certification, offering a comprehensive approach to strategic self-marketing.
By the end of this course, you will be able to:
-Understand the concept of marketing the skilled (professional) self and how it fits into broader career self-management strategies.
- Develop an effective strategic self-marketing plan tailored to the skills-based job market, leveraging tools such as the marketing communications mix.
- Articulate your job-related skills and personal capabilities convincingly and confidently to prospective employers.
- Construct a strong professional brand and image, with a deep understanding of reputation management and impression management strategies.
- Implement self-promotion and personal branding strategies effectively to advance your professional growth.
- Create a robust self-coaching and self-monitoring system for your self-marketing activities, ensuring your continuous progress and adaptation.
- Organize compelling digital artifact presentations to demonstrate your skill mastery and proficiency.
- Utilize peer feedback effectively to enhance your self-marketing and branding efforts.
This course is an excellent choice for individuals looking to differentiate themselves professionally, providing the tools and strategies to market one's skills efficiently and establish a powerful personal brand. We are confident that upon completion, you will be well-equipped to navigate your professional journey with strategic acumen.

Taught by

Michele Forte, Amy Giaculli, Dr. Valeri Chukhlomin, Dr. Tonka Jokelova and Dr. John M. Beckem II


4.0 rating, based on 1 Class Central review

Start your review of Strategic Self-Marketing and Personal Branding

  • Profile image for Lerrick Sammering
    Lerrick Sammering

    Lerrick Sammering completed this course, spending 3 hours a week on it and found the course difficulty to be medium.

    This is a well presented course. I learned more about the importance of marketing in my career. I felt there were too many tools that could have been simplified by rather having a consolidated tool. Overall I felt this was a good course.

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