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Coursera

Career Brand Management

SUNY Empire State College via Coursera Specialization

Overview

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.

Syllabus

Course 1: Strategic Career Self-Management
- Offered by The State University of New York. According to the U.S. Bureau of Labor Statistics, in the current economy, Americans shift jobs ... Enroll for free.

Course 2: Career Brand Development and Self-Coaching
- Offered by The State University of New York. In this course, you will engage in developing and strengthening the functional component of ... Enroll for free.

Course 3: Strategic Self-Marketing and Personal Branding
- Offered by The State University of New York. In this course, you will learn how to use strategic marketing and personal branding techniques ... Enroll for free.

Course 4: Career Total Fitness Annual Retreat
- Offered by The State University of New York. In the business world, modern organizations conduct corporate retreats on a regular basis to ... Enroll for free.

Courses

Taught by

Amy Giaculli, Dr. John M. Beckem II, Dr. Kymn Harvin Rutigliano , Dr. Michele Forte, Dr. Tonka Jokelova and Dr. Valeri Chukhlomin

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