In this class Martina Flor, lettering artist and designer, unravels the nooks and crannies of being self-employed, providing practical tools and useful tips to start your own studio.
Martina, previously showed you techniques and foundations to create lettering at her classes The Golden Secrets of Hand-Lettering: Create the Perfect Postcard, The Golden Secrets of Script Lettering: Find Inspiration In Your Handwriting and Storytelling Through Lettering: Exploring Different Styles. In this class she will address many of your questions concerning freelancing and starting a career with what you like doing.
Based on her own personal experience, Martina demonstrates how taking the big leap to freelancing, as challenging as it is, is also a unique opportunity to shape your personal brand from the ground up.Â
Throughout this class Martina will cover:
- How to build your reputation
- Foundations for building and maintaining a portfolio
- How to use social media
- How and where to find clients
- Strategies for building relationships with future clients
- Pricing your work, and more!
