Use marketing to drive social change
Marketing is often used to influence consumer behaviour, but it can also be used to promote social good.
On this course, you’ll learn how social marketing can deliver change in your local community.
You’ll find out how marketing can tackle social problems, improve healthcare and protect the environment.
You’ll understand how to use social marketing to encourage change and alter behaviour.
By the end of this course, you’ll know how to develop a social marketing program you can put into practice.
This course is part of our Study with Australia collection, with free upgrades and digital certificates supported by the Australian Trade and Investment Commission until 31st July, 2020. Explore more courses from leading Australian education providers.
The course is aimed at anyone interested in understanding how to deliver changes that benefit society, particularly people working in social enterprises, community organisations, non-profit organisations and government.