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Indian Institute of Management Bangalore

Strategic Management

Indian Institute of Management Bangalore via edX

Overview

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In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.

This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).

This course aims to equip you with a good understanding of:

  • What managing a firm strategically implies?
    • How one analyzes the industry in which a firm competes?
    • How does a firm create competitive advantage?
    • How does a firm sustain its competitive advantage?

Syllabus

Week 1: Introduction to Strategic Management Week 2: Analyzing the External Environment Week 3: Analyzing the Internal Environment Week 4: Competitive Positioning Week 5: Managing the Multi-business Firm

Taught by

Rejie George Pallathita and P D Jose

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Reviews

5.0 rating, based on 1 Class Central review

4.4 rating at edX based on 44 ratings

Start your review of Strategic Management

  • Strategic management course content is clear and concise, it breaks down the history and theories of strategic management. It helps to develop strategic thinking skills, break's down business strategy and value creation.
    It helps me to understand key principles behind strategy, marketing, and value co-creation, and how to apply them.

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