Use this course to increase what you know about public relations. Our engaging lessons and self-assessment quizzes help you understand the ins and outs of public relations, and the course can be used as a convenient textbook supplement, homework help tool or test preparation resource.
Overview
Syllabus
- Ch 1. Defining Public Relations
- Ch 2. History & Growth of Public Relations
- Ch 3. Communication in Public Relations
- Ch 4. Public Opinion & Attitudes
- Ch 5. Management in Public Relations
- Ch 6. Ethics in Public Relations
- Ch 7. Law & Public Relations
- Ch 8. Research Methods in Public Relations
- Ch 9. Types of Media
- Ch 10. Employee Relations
- Ch 11. Government Relations & PR
- Ch 12. Community Relations & PR
- Ch 13. International Consumer Relations
- Ch 14. Effective Writing for Public Relations
- Ch 15. The Public Relations Plan
- Ch 16. Integrated Marketing Communications
- Ch 17. Crisis Management in Public Relations
- Ch 18. Launching a Career in Public Relations
