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Indian Institute of Management Bangalore

Entrepreneurship: Do your Venture

Indian Institute of Management Bangalore via Swayam


Are you a student, professional, educator, home-maker or someone who dreams of someday starting your own venture?This hands-on, action oriented business and management course will introduce you to a systematic, scientific and an easy process of testing your ideas and opportunities you envision.You will learn the “DO your Venture” ideology, which will teach you common paths entrepreneurs take when launching their own venture. You will also learn the tools and techniques for generating ideas and then test your ideas in the field and gather feedback.
The course will end with a focus on the Lean Canvas business model and effectuation, which is a set of decision-making principles expert entrepreneurs use in situations of uncertainty.

What you'll learn
  • How to integrate a strong action philosophy in developing entrepreneurial ideas, focusing around the "DO Your Venture" ideology
  • Common paths taken by successful entrepreneurs
  • Pre-venture idea creation and evaluation
  • How to rapidly develop and test ideas by gathering quick customer feedback
  • Tools to successfully launch your venture including Lean Canvas



Week 1: Introduction to DO Your Venture
  • Do Philosophy
  • Myths of Entrepreneurship
  • Equifinality and Types of Entrepreneurs

Week 2: Opportunities and Idea Generation
  • Toolkits for Idea Generation
  • Antecedents Of Opportunities
  • Jobs To Be Done

Week 3: Idea Validation and Evaluation
  • Idea Evaluation
  • Tips from Women Entrepreneurs 2016
  • Mentor Speak on Idea Validation

Week 4: Lean Canvas
  • Traditional Business Plan: A Tool for a Static World
  • Lean Canvas: A Tool for an Uncertain World
  • Using the Lean Canvas

Week 5: Effectuation
  • Effectuation
  • Effectuation in Action

Taught by

Suresh Bhagavatula

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