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Indian Institute of Technology Madras

Functional and Conceptual Design

Indian Institute of Technology Madras and NPTEL via Swayam

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Introduce Engineering Design as a structured process, different from the Conventional Design Engineering. Learn the importance of Systematic Design Process in Product Design Identify various steps involved in the design process Learn the importance of “function” and “form” in the design process Apply the systematic design process for product development INTENDED AUDIENCE :Undergraduate/graduate students interested in new product development PREREQUISITES :None INDUSTRIES SUPPORT :None


Week 1 : Introduction
Birth and Growth of a ProductWeek 2 : Types of Design Stage-Gate and Spiral Design Stages in New Product Development Laboratory Exercise - 1
Week 3 : Reverse Engg. and Redesign Technical Questioning and Mission Statement Mission Statement- Examples Laboratory Exercise – 2Week 4 : Identifying Customer Needs Customer Need Analysis Product Specifications
Laboratory Exercise - 3Week 5 : Need - Metric Matrix Establishing Target Specifications HoQ Laboratory Exercise 4Week 6 : Functional Decomposition FAST Method Laboratory Exercise - 5Week 7 : Function Structure ( Flow Method) Flow Method Examples Laboratory Exercise - 6Week 8 : Product and Portfolio Architecture Portfolio Architecture Selection Laboratory Exercise - 7Week 9 : Product Architecture Identification of Modules Laboratory Exercise - 8Week 10: Concept Development Intuitive Methods Laboratory Exercise - 9Week 11: Logical Method- TRIZ Concept Selection Laboratory Exercise 10Week 12: Concept Scoring Laboratory exercise 11

Taught by

Prof. Asokan T



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