Global Marketing Management
Indian Institute of Technology Roorkee and NPTEL via Swayam
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90
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Overview
INTENDED AUDIENCE :MBA, MIB, MBA-IB, M.ComPREREQUISITES : NoneINDUSTRY SUPPORT : All companies working in exports and international business would value this course
Syllabus
COURSE LAYOUT
Week 1 : Globalization,Global Economic EnvironmentWeek 2 : Financial Environment,Cultural Issues Buying Behavior,Political/Legal EnvironmentWeek 3 : Global Marketing Research, Global Segmentation and PositioningWeek 4 : Global Marketing Strategies, Global Market Entry Modes, Global Product DevelopmentWeek 5 : Marketing Products and Services, Global PricingWeek 6 : Communicating with the World Consumer, Sales Management, Global Logistics and DistributionWeek 7 : Export/Import Management, Planning, Organization, and Control of Global Marketing OperationsWeek 8 : Marketing in Emerging Markets, Global Marketing and the InternetTaught by
Prof. Z. Rahman
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