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Indian Institute of Management Bangalore

Organizational Design: Creating Competitive Advantage

Indian Institute of Management Bangalore via Swayam

This course may be unavailable.


In this business and management course, suitable for managers and leaders in midsize to large organizations, you will learn the principles of organizational design and how design elements can be leveraged to gain competitive advantage. We will discuss various organizational structures and how an effective organizational design can help achieve a company’s goals and objectives in a sustainable manner. Since organizations involve collaborative activities, you’ll also learn how to create suitable control systems, decision-making processes and culture and reporting relationships to ensure that the efforts of a diverse set of employees are suitably coordinated to achieve the organizational purpose.What you'll learnInterrelationship between an organization’s strategy and structureEffective use of control systemsHow to achieve Competitive advantage through different designsStructural alternatives such as functional, divisional and matrixStructural tradeoffs such as centralization, formalization and complexityHow to manage structural change


Week 1
  • Joy of Running: Case Discussion
  • Joy of Running: Unwrapping the Case Study
  • Concluding Argument of the Case Study
Week 2
  • Timeline Chart: Cunningham Motors
  • Specialization
  • Processes
  • Control Systems and Price Mechanism
  • Understanding Control Systems
Week 3
  • Application of Control Systems in Functional Activities
  • Outsourcing for Beginners
  • Why is Outsourcing Popular among Organisations?
  • Orchestrating the Importance of Outsourcing
  • Different Modes of Manufacturing
Week 4
  • Discussion of the Case Study : Acme and Omega
  • Structural tradeoffs – Complexity, Formalization and Centralization
  • Decision Dilemma - Taking Cue from Acme and Omega
  • Concluding Argument
Week 5
  • Different Organization Structures – Functional, Divisional and Matrix
  • Decoding Functional and Divisional Structure
  • Introduction to Hybrid Structure
  • Understanding Structural Groupings Through Cases
Week 6
  • In-Depth Analysis of Matrix Structure in Real World
  • Organizational Operations in a Multinational Set - Ups
  • Strategy and Structure of a Multinational Enterprise

Taught by

Sourav Mukherji



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