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Indian Institute of Technology Kanpur

Practitioners Course in Descriptive,Predictive and Prescriptive Analytics

Indian Institute of Technology Kanpur and NPTEL via Swayam

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Data analytics is a demanding field and industry is looking for potential employees who are having a practitioners approach to data analytics. This course is aimed at providing exposure to various tools and techniques along with relevant exposure to appropriate problems so that the know-how and do-how aspect of analytics, which is required by industry can be fulfilled. The course also aims at introducing various applications with the involvement of real-life practitioners so that appropriate exposure to audience who intend to build a career in this area is possible.INTENDED AUDIENCE : Students of all Engineering and Science disciplines.PREREQUISITES : The student should have completed fivesemesters of UG Engineering or Science program.INDUSTRY SUPPORT : Analytics companies – Mu Sigma, Cisco, EXL analytics, KPMG, Ernst & Young, etc. Financial companies - CapitalOne, SBI Cap, ICICI, Amex, etc. Banking sector – SBI, UBI, Reserve Bank, HDFC, HSBC, Canara Bank, Yes Bank, etc.


  • Introduction to analytics
  • Differentiating descriptive, predictive, and prescriptive analytics, data mining vs data analytics
  • Industrial problem solving process
  • Decision needs and analytics, stakeholders and analytics, SWOT analysis
  • Model and modeling process, modeling pitfalls, good modelers, decision models and business expectations,
  • Different types of models – overview of context diagrams, mathematical models, network models, control systems models, workflow models, capability models
  • Data and its types, phases of data analysis, hypothesis and data
  • Scales, relations, similarity and dissimilarity measures, sampling process, types of sampling, sampling strategies, error mitigation
  • Visualization of numeric data, visualization of non-numeric data, tools available for visualizations
  • Hypothesis testing, pairwise comparisons, t-test, ANOVA, Wilcoxon signed-rank test, Kruskal-Wallis test, A/B testing
  • Data infrastructure, analytics and BI, data sources, data warehouse, data stewardship, meta data management
  • Data and forecasting, super-forecasting, S-curve (lifecycle), moving average, exponential smoothing, error in forecasting
  • Linear correlation, correlation and causality, spearman’s rank correlation, Linear regression, logistic regression, robust regression
  • Hierarchical clustering (Euclidean & Manhattan), k-means clustering,Nearest neighbor, decision trees
  • Basics, customer lifetime value, customer probability model,Net promoter score, survival analysis
  • Product lifecycle analysis, Ansoff’s matrix, competitive map, Fundamentals of simulation, simulation types, Monte-Carlo simulation

Taught by

Deepu Philip and Amandeep Singh



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