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Online Course

Retail Management

Savitribai Phule Pune University and CEC via Swayam

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Overview

'Retail Management' MOOC is developed by subject expert Dr. Subin Sudhir - Assistant Professor (Marketing), Indian Institute of Management, Indore.

In this era of huge malls, hypermarkets and growing format of structured retailing, there is need for trained manpower in this filed. This course will help to understand the basics of retailing, store management, branding etc.


The business of retail in India has seen significant changes in the last few years. With the emergence of new formats and the applications of global concepts and constructs albeit with modifications to suit the Indian environment. The objective of this course is to give a complete insight on the knowledge of retailing and prepare students for careers in the area of retailing.

Proposed course is designed with the aim to create awareness, extend education and prepare the base for further studies in the area of marketing, retail management, technology in retail and branding for retail.


Syllabus

COURSE LAYOUT

Week 1W1_L1 Introduction to MarketingW1_L2 Consumer BehaviorW1_L3 Introduction to Retail Marketing

Week 2W2_L1 Role of RetailerW2_L2 Channel Management, Multi-channel and Omni-channelsW2_L3 Evolution of retail in India

Week 3W3_L1 Retail formatsW3_L2 Consumer Behavior in RetailW3_L3 Retail Strategy Framework Part-1W3_L4 Retail Strategy Framework Part-2

Week 4W4_L1 Retail Location and Site DecisionsW4_L2 Advertising and sales promotion in retailW4_L3 Sales Promotion Part-1W4_L4 Sales Promotion Part-2 Personal Selling

Week 5W5_L1 Managing Services (Retail)W5_L2 Customer Relationship Management Part-1W5_L3 Customer Relationship Management Part-2
Customer Portfolio Management

Week 6W6_L1 Elements of Store Design and Layout & Visual Merchandising Part-1W6_L2 Elements of Store Design and Layout & Visual Merchandising Part-2W6_L3 Store LayoutW6_L4 Retail Pricing Part-1 – HiLO

Week 7W7_L1 Retail Pricing Part - 2 - EDLP-1W7_L2 Retail Pricing Part - 2 - EDLP-2W7_L3 Human Resource management in Retail, Significance of HRM part-1W7_L4 Human Resource management in Retail, Significance of HRM Part-2 Process of Human Resource Management

Week 8
W8_L1 Information Technology in Retailing Part-1W8_L2 Information Technology in Retailing Part-2W8_L3 Customer Experiences ManagementW8_L4 Supply Chain Management in RetailingW8_L5 Retail Image

Week 9W9_L1 Merchandise PlanningW9_L2 Category ManagementW9_L3 Merchandise Buying

Week 10W10_L1 Retail Analytics I – Sources for collecting dataW10_L2 Retail Analytics II – Evaluating Retail performanceW10_L3 Retail Analytics III – Understanding customers

Week 11W11_L1 Online RetailingW11_L2 Long tail of retailing (Business Models)W11_L3 Retail ChallengesW11_L4 Exclusive Retail

Week 12W12_L1 Case study - 1 (Sanddy)W12_L2 Case study - 2W12_L3 Case study - 3W12_L4 Review of Retail management course

Taught by

Dr. Ravi Ahuja

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