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Indian Institute of Technology, Kharagpur

Strategic Communication for Sustainable Development

Indian Institute of Technology, Kharagpur and NPTEL via Swayam

Overview

This course aims to provide basic formal training to budding professionals, social workers, and students in the role of strategic communication in sustainable development.Course Goals:1. To help the students understand the role of communication in sustainable development2. To help students use strategic communication to solve problems of sustainable developmentINTENDED AUDIENCE: Elective, UG/ PG in Management/ Social Welfare.INDUSTRY SUPPORT: All major corporate houses for training in Corporate Social Responsibility/ Management of their in house foundations etc.

Syllabus

Week 1:
  • Introduction to sustainability communication (30 minutes)&
  • Why is communication important for sustainable development (30 minutes)
  • Approaches to sustainability communication (1 hr)
  Week 2:
  • Sociological & psychological perspectives of sustainability communication
  • Sustainability communication: A systemic-constructivist perspective
  • Strategies for sustainable development
  • What is strategic communication?
  • How is strategic communication related to sustainable development?
  Week 3:
  • Steps of strategic communication for sustainable development
  Week 4:
  • Applications of strategic communication in sustainable development
  • Best practices in strategic communication in sustainable development
Final Examination: Multiple Choice Questions just like the weekly assignments

Taught by

Prof. Aradhna Malik

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