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Coursera

The Principles of Real Estate

Keller Williams via Coursera

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Overview

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This course is the first in a series of five courses designed to equip you with the knowledge and skills for achieving a successful career in real estate. In the Principles of Real Estate course, you will discover the day-to-day tasks of a real estate agent and how those tasks translate into successfully closed real estate transactions. You will also learn how a real estate agent gets paid, finds homes to sell, and identifies prospective buyers. Additionally, you will learn the importance of establishing and maintaining relationships that can impact a real estate business. By the end of this course, you'll be able to explain how real estate agents: 1. Define their job tasks and duties. 2. Receive payment for real estate services. 3. Identify and prioritize day-to-day tasks. 4. Analyze, interpret, and reframe market data and communicate its story to potential clients. 5. Generate leads through a variety of methods to grow their business. 6. Build, use and manage a database.

Syllabus

  • The Job of a Real Estate Agent
    • Welcome to The Job of a Real Estate Agent, the first module of Principles of Real Estate. This module will establish your baseline for the overall roles and responsibilities of a real estate agent. You will begin to reflect on why this career path sparks an interest for you.
  • How Real Estate Agents Get Paid
    • Welcome to How Real Estate Agents Get Paid, the second module of Principles of Real Estate. In this module, you will learn how you will receive a paycheck as a real estate agent. Real Estate is a commission-based job where you are rewarded monetarily through the services you provide buyers and sellers. You will learn about commissions and different factors that have the potential to impact the commission you can receive. You will also begin to dial in your personal potential earning goals and connect it back to the goal setting you did in the first module, The Job of a Real Estate Agent.
  • A Day in the Life of a Real Estate Agent
    • Welcome to A Day in the Life of a Real Estate Agent, the third module of The Principles of Real Estate. In this module, you will focus on the day-to-day tasks that are required of a real estate agent. You will evaluate how an agent spends their time on different tasks and the importance of why more time is placed on specific activities. You will learn tactical strategies for how you might manage your time in the role as a real estate agent.
  • Be A Student of the Market
    • Welcome to Be A Student of the Market, the fourth module of The Principles of Real Estate. In this module, you will learn about the real estate market, how to understand different real estate trends, and how to interpret and translate that information for your buyers and sellers in a way that will be impactful to them.
  • Real Estate is Lead Generation
    • Welcome to Real Estate is Lead Generation, the fifth module of The Principles of Real Estate. In this module, you will learn how real estate agents find clients, called leads. You will learn different ways that leads can be generated, what to do with a lead once you have one, and how to convert leads that have the potential to end up as closed sales.
  • Your Business is Your Database
    • Welcome to Your Business is Your Database, the sixth and final module of The Principles of Real Estate. In this module, you will learn what a database is and how a real estate agent uses one in their own business. You will learn best practices for establishing, managing, and growing a database.
  • Summary and Wrap-Up- The Principles of Real Estate
    • Please watch and read the review materials for The Principles of Real Estate before beginning the Peer Review Project.

Taught by

Jay Papasan and Julia Lashay

Reviews

5 rating at Coursera based on 21 ratings

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