Join us as we learn the basic principles of User Experience Design and how it shapes everyday interactions with products. By structuring products around users’ needs, we can ensure that the products do their job. You will learn how to meet users where they are, think through intuitive experiences, and create products that more effectively meet both your goals and your end users’ goals. This course will help you think more critically through the steps and decisions a user makes while interacting with your product. If you’re considering a career in User Experience (UX) or want to learn more about it, this course will expose you to how to design and plan around the people who use your product.
What you'll learn
What is UX Design, & why is it important?
What is a user?
How to design for different user personas
Determine product goals
Understanding a user’s journey
Intro to User Experience (UX) Design
Welcome! In Stage One, we’ll focus on the big picture of UX: what it is, why it matters, and how it can help your users as they interact with your product.
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Welcome to User Experience
Who Are Users?
Why Do Users’ Experiences Matter?
What is UX
UX Basic Theory
UX vs. UI Design
UX Concepts Review
UX in Context
Review UX Terms
Understanding Our Users
Imagine throwing a surprise party for a total stranger—it would be almost impossible to create a pleasant experience for someone you didn’t know! In the same way, it’s crucial to understand your users. It’s important to see where they’re coming from so that you can build the best experience possible.
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The Importance of Users
The Importance of Designing for Users
Determining Your Users’ Personas
Review Users & Personas
Empathy for your Users
Review Personas and Empathy Maps
Strategy: Determining Goals for your Product
Your users aren’t typing a URL into their browser because they think it’s fun: they have goals in mind! When you go shopping online, you have different goals, like looking for sales or buying some new pants. Your users are also trying to meet their goals by using your product, so it’s important to find ways to help them reach their goals—while simultaneously reaching yours.
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Understanding Your Users’ Goals
Thinking of Your Goals
Combining Your Goals With Your Users’ Goals
Review Assessing Goals
Structuring Experiences Around Specific Goals
Review: Measuring Goals
Planning Your Users’ Journey
We’re in the home stretch! Let’s combine the users and their goals to make a user flow, which is the route we want users to take through the product.