Business Fundamentals

The University of British Columbia via edX MicroMasters

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Details

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Provider

edX MicroMasters
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Duration & workload

24 weeks, 2-3 hours a week

Found in

Overview

In today’s job market, fundamental management, communication and decision-making skills as well as overall business acumen continue to be of high value to employers.

In this intensive MicroMasters program, taught by one of the world’s leading academic business schools, you will learn how business works at a fundamental level, giving you the solid foundation you need to gain a competitive edge and boost your employability. Verified learners will have access to live cases, dedicated feedback and access to real-world industry insights.

You will learn core concepts of accounting, marketing, finance, and organizational behaviour. You will learn how to communicate effectively in a business setting, and immerse yourself in the reality of the business world and how it works.

The skills obtained in this program will give you the confidence to move into a business role, take on more complex projects at work, or take the next step in your management career.

Syllabus

Courses under this program:
Course 1: Business Foundations

This is business in a nutshell; learn key concepts and frameworks that underpin business.

Course 2: Business Communications

Learn how to communicate effectively in a business setting: understand diverse audiences and build sound arguments.

Course 3: Introduction to Accounting
Use financial statements to make better decisions. Learn the fundamental concepts and principles underlying financial accounting.

Course 4: Organizational Behaviour

Learn to diagnose and solve organizational problems using fundamental concepts of organizational design, structure and culture.

Course 5: Introduction to Marketing

Learn the fundamentals to marketing, including strategies and tools used across industries.

Course 6: Introduction to Corporate Finance

Learn how to make better corporate investment decisions to create value for your business.

Courses

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6 weeks, 3-5 hours a week, 3-5 hours a week
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Do you speak “business"? You will. This course is designed to give you the terminology, concepts and frameworks necessary to understand businesses, to unpack their constituent parts, and to build your own tool-kit for strategy and decision-making.

Whether you are just starting out or looking to fine tune your education, this course introduces basic concepts and frameworks that can be applied across markets, at all levels of business. The course kicks off with core value propositions and moves through a business model framework, competition and macro environmental tools, theories of disruption, basic accounting literacy and concludes with an integrated look at business functions.

This course, part of the Business Fundamentals Professional Certificate program, sets the stage with a big picture perspective on business.
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6 weeks, 3-5 hours a week, 3-5 hours a week
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This course, part of the Business Fundamentals Professional Certificate program, will sharpen your writing, presentation, and interpersonal communication skills to help you succeed in the business world. You will learn a range of successful practices and guidelines that have been derived from both research and experience.

You will learn strategies for honing your communication style, improving clarity, conciseness and impact. By the end of the course, you will be able to think strategically about all forms of communication, and communicate with diverse audiences.
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6 weeks, 3-5 hours a week, 3-5 hours a week
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This is an introductory course in organizational behaviour. The primary objective of this course, part of the Business Fundamentals MicroMasters program, is to teach learners about the effects of organizational structures and interpersonal processes on the behaviour of employees in organizations. You will also learn about the wider implications organizational behaviour has on the effectiveness, efficiency and overall business success of organizations.

This course will teach you to think about the entire organization and examine how it behaves. Throughout the course, the emphasis is placed on how you, as an employee, a leader or consultant, might experience, interpret, and manage employees, structures,processes and culture in organizations.
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6 weeks, 3-5 hours a week, 3-5 hours a week
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The performance of a business and its management team is largely based on information provided in the financial statements. It is essential that managers understand the effects of their decisions on the economic health of the business and are comfortable discussing financial statements with stakeholders.

This course will teach you to interpret financial statements effectively and use them to make better business decisions. In this course, you will be looking at financial statements from the following companies:
- Sandstorm Gold
- Lululemon
- Coca Cola
- Toyota
- Adidas
- Telus
- Starbucks
- Urthecast
- Nestle