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Microcredential

Business Fundamentals

The University of British Columbia via edX Micromasters

Overview

In today’s job market, fundamental management, communication and decision-making skills as well as overall business acumen continue to be of high value to employers.

In this intensive MicroMasters program, taught by one of the world’s leading academic business schools, you will learn how business works at a fundamental level, giving you the solid foundation you need to gain a competitive edge and boost your employability. Verified learners will have access to live cases, dedicated feedback and access to real-world industry insights.

You will learn core concepts of accounting, marketing, finance, and organizational behaviour. You will learn how to communicate effectively in a business setting, and immerse yourself in the reality of the business world and how it works.

The skills obtained in this program will give you the confidence to move into a business role, take on more complex projects at work, or take the next step in your management career.

Syllabus

Courses under this program:
Course 1: Business Foundations

This is business in a nutshell; learn key concepts and frameworks that underpin business.



Course 2: Business Communications

Learn how to communicate effectively in a business setting: understand diverse audiences and build sound arguments.



Course 3: Introduction to Accounting
Use financial statements to make better decisions. Learn the fundamental concepts and principles underlying financial accounting.

Course 4: Organizational Behaviour

Learn to diagnose and solve organizational problems using fundamental concepts of organizational design, structure and culture.



Course 5: Introduction to Marketing

Learn the fundamentals to marketing, including strategies and tools used across industries.



Course 6: Introduction to Corporate Finance

Learn how to make better corporate investment decisions to create value for your business.



Courses

Taught by

Elicia Salzberg, Marlisse Silver Sweeney, Jeff Kroeker, Paul Cubbon, Darren Dahl, Perry Atwal and Darren DeGraaf

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