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The University of British Columbia

Business Fundamentals

The University of British Columbia via edX Professional Certificate


Do you speak “business"? You will. This program is designed to give you the terminology, concepts, and frameworks necessary to understand businesses, to unpack their constituent parts, and to build your own toolkit for strategy and decision-making. You will get a general overview of the basic techniques of strong communication, both oral and written. It will also cover marketing, which is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy.


Courses under this program:
Course 1: Business Foundations

This is business in a nutshell; learn key concepts and frameworks that underpin business.

Course 2: Business Communications

Learn how to communicate effectively in a business setting: understand diverse audiences and build sound arguments.

Course 3: Introduction to Marketing

Learn the fundamentals to marketing, including strategies and tools used across industries.


Taught by

Elicia Salzberg, Marlisse Silver Sweeney, Darren Dahl and Paul Cubbon


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