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The University of British Columbia

Introduction to Marketing

The University of British Columbia via edX


Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.

Learn through award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.

This course is for anyone interested in marketing.

Taught by

Darren Dahl and Paul Cubbon


5.0 rating, based on 5 Class Central reviews

4.7 rating at edX based on 10 ratings

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  • It was an excellent course with lots of case studies and related stories. Though the topics were not very in depth, I totally enjoyed it. Very good for those, who are not quite familiar with business education and marketing.
  • Arthur
    This course covered some traditional topics, but the most special part of this course is that: they use stories to boot out their topics, and this made the course more exciting!
  • Profile image for Marlon Lacerda Amancio
    Marlon Lacerda Amancio
    Great introduction to Marketing. With simple, accessible language and real examples, instructors Dahl and Cubbon introduce the student in a friendly way to the world of Marketing, its main concepts, tools and mental models. I really liked it.
  • Ashley Eidler

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