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Udemy

LinkedIn Ads Course 2022 - From Beginner to Advanced

via Udemy

Overview

Learn LinkedIn Ads to Get More Leads & Sales to Grow Your Business & Career. Master LinkedIn Ads starting from scratch.

What you'll learn:
  • 1. The Pros and Cons of Linkedin Ads
  • 2. Difference between Search Leads and LinkedIn Leads
  • 3. Who should advertise on LinkedIn and who shouldn't
  • 4. Getting Admin Access to the Company Page
  • 5. Getting Access to LinkedIn Ads Account
  • 6. Objective Based Advertising on LinkedIn
  • 7. How to choose your campaign objective
  • 8. Using Different Ad Formats like Text Ads, Sponsored Content , Sponsored In Mail etc
  • 9. Audience Targeting Options
  • 10. Bids and Budgeting Strategy
  • 11. Retargeting Strategy
  • 12. Benchmarking
  • 13. Insight Tag and Conversions
  • 14. Account Structue
  • 15. Analytics, Tracking and Attribution
  • 16. Conversion Tracking
  • 17. Reporting
  • .......And a lot more. In short you will learn everything under the sun related to LinkedIn Advertising

LinkedIn Ads are the cornerstone of any Business to Business Advertising Strategy. This is because of the precise targeting that is available on LinkedIn Ads . In this course we cover everything you want to know about LinkedIn Ads right from gaining admin access to understanding objective based advertising on LinkedIn. We would be covering every facet related to LinkedIn Ads in this course like Targeting, Bids and Budgeting, Ad Formats , Reporting, Analytics, Benchmarking etc for example

1. The Pros and Cons of LinkedIn Ads

2. Difference between Search Leads and LinkedIn Leads

3. Should I advertise on Linkedin?

4. Getting Admin Access to the Company Page

5. Getting Access to LinkedIn Ads Account

6. How to set up LinkedIn Insight Tag

7. How to set up Conversion Tracking

8. Tracking Conversion Using an Event Specific Pixel

9. Brand Awareness as Campaign Objective

10. Website Visits as Campaign Objective

11. Engagement as a Campaign Objective

12. Video Views as a Campaign Objective

13. Lead Generation as a Campaign Objective

14. Website Conversions as a Campaign Objective

15. Job Applicant as a Campaign Objective

16. LinkedIn Ad Objectives What to select and What to Avoid

17. How to Name your campaigns

18. Setting up Location and Language Targeting

19. Targeting by Audience Attributes

20. Targeting by Matched Audiences

21. LinkedIn Audience Expansion and Audience Network

22. LinkedIn Targeting Best Practices

23. Single Image Ad

24. Carousel Ads

25. Video Ads

26. Text Ads

27. Spotlight Ads

28. Message Ad

29. Follower Ad

30 Job Ad

31. LinkedIn Ad Formats - What to select and What to Avoid

32. Bid Types for Brand Awareness as a Campaign Objective

33. Bid Types for Website Visits as a Campaign Objective

34. Bid Types for Engagement as a Campaign Objective

35. Bid Types for Video Views as a Campaign Objective

36. Bid Types for Lead Generation as a Campaign Objective

37. Bid types for Website Conversions as a Campaign Objective

38. Bid Types for Job Applicant as a Campaign Objective

39. Max Cost Per Send (CPS) Bid Type and Best Practices for Bidding

40. Best Practices for Bidding on LinkedIn

41. Budget and Schedule

And a lot more.............

So if you want to dive into the world of LinkedIn Advertising this course is tailor made for you.

Taught by

Sheshank Anand

Reviews

3.6 rating at Udemy based on 127 ratings

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