What you'll learn:
- PR
- Public Relations
- Media Relations
- Startup Marketing
- PR for Startups
- Public Relations for Startups
- Media Relations for Startups
Learn practical public relations (PR) for startups in this new course from renowned instructor Dekker Fraser, MBA.
Key PublicRelations Learnings:
How one company generated $1M after only 12 days in business, using a PR-focused marketing strategy
Dekker's "3S Formula" for Startup PR: Soliciting, Storytelling & Scaling
How to tons of media attention and virality with minimal budget
PR crisis communication
Winning awards to drive sales
Creative, unconventional approaches for PR virality
How to leverage the advantages startups have over large companies to garner public relations attention
Real case studies and tutorials that demonstrate my success with public relations
Growth hacks such as advertising and direct mail pitches to journalists
Powering search engine optimization (SEO) with public relations
Piggybacking off bigger brands to garner media attention
Podcast marketing
Influencer marketing
Building and automating media outreach lists
Researching media outlets and journalists
Using the latest tools such as Sparktoro, Lemlist, LeadEnforce, and LinkedIn to maximizePR
Writing a press release
Leveraging stories for maximum reach
The types of stories and story angles to write
How to interview
Journalist relationships and pitching
Public relations content creation and thought leadership
Influencer relations
Scaling your PR campaigns
Real examples of effective public relations for product launches, personal branding, awareness marketing & more!
Dekker was the head of marketing for a Google accelerator startup where he growth hacking using modern public relations tactics. He also worked with some of the top public relations managers in the world at companies such as Sony PlayStation. He worked at a Google Ventures backed startup in Silicon Valley and has consulted with countless startups at various stages of growth.
Dekker received his MBAfrom the #1 ranked business school for marketing, Philip Kotler's Kellogg School of Management. He also studied at Northwestern's Medill School of Journalism and received leadership training from ColumbiaBusiness School.
