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University of Pennsylvania

Entrepreneurship 2: Launching your Start-Up

University of Pennsylvania and Wharton School of the University of Pennsylvania via Coursera


Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to manage them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies.

Taught by

David Bell, Ethan Mollick, Laura Huang, David Hsu, Karl T. Ulrich, Lori Rosenkopf and Kartik Hosanagar


4.1 rating, based on 10 Class Central reviews

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  • Mnt

    Mnt completed this course, spending 3 hours a week on it and found the course difficulty to be easy.

    I loved the module 4 on branding, strategy an summary. Especially the first video by Mr. Karl Ulrich, Vice Dean of Entrepreneurship and Innovation. Very specific, to the point and nailed it! It will make you think through the brand thoroughly and thoughtfully before you leap in any entrepreneurship. It is better if you have some business and entrepreneurship background before you do this course.
    Thanks Coursera and Wharton University for creating a wonderful opportunity!
  • Anonymous

    Anonymous completed this course.

    I Completed the course and found it very good. It gave me essential knowledge on how to start up a business of any kind. It was titled Entrepreneurship 2. I would highly recommend this course to anyone who has the motivation and ambition to succeed in their chosen career. B Carroll.
  • Anonymous

    Anonymous completed this course, spending 2 hours a week on it and found the course difficulty to be very easy.

    Background: I have worked at a startup for the past 3 years, so I was already familiar with some concepts.

    Content: it was quite easy for me, but I enjoyed listening to the professor's experiences and watching the optional interview content.

    Difficulty: easy.
  • Profile image for Derek Stevens
    Derek Stevens

    Derek Stevens completed this course, spending 2 hours a week on it and found the course difficulty to be easy.

    This class has very interesting material. My only critique is that it’s to easy at times, and I find myself wishing there was more assessments or projects.
  • Anonymous

    Anonymous is taking this course right now.

    There is one element that needs to be clarified: It turns out this course is not really a free course. It is in fact a 6 week course with 4 units and you have a 7-day free trial.
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    Pedro Teixeira

    Pedro Teixeira completed this course.

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