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University of Pennsylvania

Omnichannel Retail Strategy

University of Pennsylvania via Coursera Specialization


This Specialization provides learners with insight about operating in a transformed retail industry. You'll learn how to navigate the disruption in retail marketing caused by COVID-19 and to develop a framework to create a competitive strategy that focuses on a new customer-centric approach to marketing. You'll also learn the fundamentals of human capital management, with a focus on the retail industry, and do a deep dive into some of the practices that drive organizational success. Finally, you will review supply chain fundamentals, concentrating on the impact that the digital transformation has had on the retail industry. In utilizing meaningful retail analytics, you will learn how to generate value for retailers and their supply chains. By the end of this Specialization, you will be able to form a strategy for selling your organization's retail product while retaining internal talent and adopting a forward-thinking and iterative approach to maintaining success in the future.


Course 1: Retail Marketing Strategy
- Offered by University of Pennsylvania. Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' ... Enroll for free.

Course 2: Managing Human Capital in Retail
- Offered by University of Pennsylvania. In this course, you will cover the fundamentals of human capital management with a focus on the ... Enroll for free.

Course 3: Retail Digital Supply Chain
- Offered by University of Pennsylvania. In this course, you will focus on understanding the main challenges and opportunities that the ... Enroll for free.


Taught by

Barbara E. Kahn, Matthew Bidwell and Santiago Gallino


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