Learn about the 4Ps of Marketing Mix, which include Product, Price, Place, and Promotion. This course covers the foundational concepts of marketing mix, product standardization vs customization, pricing strategies, place mix, and promotional strategies. The course aims to help learners understand the key functions and concepts of the 4Ps through various examples. The intended audience for this course includes working professionals looking to enhance their knowledge of marketing fundamentals.
4Ps of Marketing Mix - Product, Price, Place, Promotion - Marketing Mix Explained
Overview
Syllabus
➤ Skip Intro: .
Introduction.
Overview of Marketing Mix.
Overview of Product Mix.
Types of Product.
Levels of Product.
Elements of Product.
Strategies to Improve Business by Changing Product Mix.
Product Standardisation Versus Product Customisation Part 1.
Product Standardisation Versus Product Customisation Part 2.
The Essentials of Price Mix.
Price is a Double-edged Sword.
Types of Pricing.
Factors Affecting Pricing Decision.
Place Mix.
Advertising as the Promotional Strategy.
Personal Selling.
Sales Promotion and Public Relations.
Taught by
Great Learning
