This course explores how artists can develop innovative voices within the evolving genre of Americana music. Topics covered include marketing and business strategy, touring, relationships with radio and new media, and finding one's place within the artistic community. The course aims to teach skills such as creative strategies, marketing tactics, and building relationships within the music industry. The teaching method involves panel discussions with multiple award-nominated artists and their teams. This course is intended for musicians, music industry professionals, and anyone interested in the Americana music genre.
Overview
Syllabus
Intro
Where did you come from
How does the category serve musicians
Spotify playlist label Americana
The rise of Americana
Americana and fans
Playing Americana music
What do your fans like
The Oh Brother Era
Punk Rock
Pushing Boundaries
Creative Freedom
Fans of Americana
Golden Age of Americana
Radio Strategies
People Are Intuitive
Labels
Authenticity
Banding
Taught by
SXSW
