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NPTEL

Manufacturing Strategy

NPTEL and Indian Institute of Technology Roorkee via YouTube

Overview

COURSE OUTLINE: The aim of this course is to provide treatment to manufacturing functions to gain a competitive advantage. Normally, operation activities are considered reactive in nature. Therefore, organizations are not able to use operation function for competitiveness. W.Skinner wrote the seminal article in HBR in 1969 to highlight the role of manufacturing in corporate strategy. This course will discuss the process of formulation of manufacturing strategy and will also discuss various tools and techniques for making a world class organization. This course will have the right blend of theory and case discussions.

Syllabus

Manufacturing Strategy.
Output of Manufacturing.
Operations Systems.
Operations Strategy.
Functional Strategy Within Context of a Firm.
Functional Dominance within Corporate Strategy.
World Class Manufacturing Organization.
Ps of Manufacturing Strategy.
Contribution of Skinner and Hayes and Wheelwright.
Alternative Paradigm of Manufacturing Strategy.
Some Generic Manufacturing Strategies I.
Developing Manufacturing Strategy.
Understanding Markets.
Concept of Order Winner and Qualifiers.
Basic Characteristics and Specific Dimensions of Order Winners and Qualifiers.
Some Specific Order Winners and Qualifiers I.
Some Specific Order Winners and Qualifiers II.
Some Specific Order Winners and Qualifiers III.
Some Specific Order Winners and Qualifiers( non operation related criteria).
Developing an Operations Strategy : Methodology.
Developing an Operations Strategy.
Developing an Operations Strategy : Roth and Miller Classification.
Enlightened View of Manufacturing.
Manufacturing Strategy Taxonomy: Some Evidences from China.
Quality Management and Manufacturing Excellence.
Total Quality Management and Manufacturing Excellence.
Deming's Approach to Quality.
Business Excellence Awards.
Process Choice : 3 Dimensional View.
Product Profiling.
Critical Success Factor for World Class Manufacturing.
Value Added Engineering.
Total Employee Involvement.
HR Theories for Operation Strategy.
Flexible Manufacturing System.
Concept of Focus.
Toyota Production System I.
Toyota Production System II.
World Class Manufacturing and India.
Achieving World Class Status.

Taught by

IIT Roorkee July 2018

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