Some of the most breakthrough innovations are products and services that customers don't even know they need. But with the increasingly busy lives we all lead, how do you find an effective way to bridge this gap and help people understand how your idea can address a real unmet need? In this webinar, Donna Novitsky explores how to bring game changing innovation to market and outlines the strategies and tactics used to create these new opportunities.
How to Create New Markets - Bridge the Gap Between Business Growth & Customer Need
Stanford University via YouTube
Overview
Syllabus
Introduction.
Innovation Means Blazing Trails.
Many Consumer Innovations Become Status Quo.
Packaging Innovation.
Distribution Innovation.
Marketing Innovation.
But Not All Innovations Make It.
Even With A Great Brand.
Business Innovations Become "Givens".
Innovation is a Gamble: Improve Your Odds.
Why Is This Hard? 3 Common Mistakes.
Improve Your Odds Of Becoming Status Quo.
What You Need to Know.
Why You Need to Know This.
Tips on First Hand Market Research.
Definition of Winning.
Key Takeaways.
Save the Date: Upcoming Innovation Offerings.
Taught by
Stanford Online
