BloomTech’s Downfall: A Long Time Coming

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

YouTube

The Secrets of Copywriting - How to Make Money With Copy and Marketing

via YouTube

Start learning Write review

Overview

This course teaches the fundamentals of copywriting, marketing, and writing to sell. The learning outcomes include understanding the power of copywriting, conducting research effectively, planning and structuring copy, and improving copywriting skills in the long term. The course covers topics such as the role of copy, subconscious questions, messaging hierarchy, and the core copywriting structure. The teaching method includes video lectures, live sessions, and access to resources, templates, and worksheets. The course is intended for beginners interested in copywriting, marketing, and enhancing their writing skills for selling products or services.

Syllabus

- Why This Video Exists... I'm Alex Myatt - Hello New Copywriters!
- PART 1: The Power of Copywriting
- What Can You Expect?
- Problems With Copywriting and Why 'digital Marketers' Fail
- Writing for a Company...
- Writing for a Prospect...
- Anti Market Focus: Beware of Vanity Metrics
- Direct and Indirect Response Schools of Advertising
- What's the Problem With Modern Copywriting?
- The Role of Copy
- A Few Things to Keep in Mind
- 5 Stages of Awareness
- The Secret Weapon Most Marketers Are Afraid to Use
- Research
- The Sticky Research Process
- Product Research
- Research Template and Resources Linked Above and Available in CC # how-to-start-copywriting channel
- The Ideal Client
- The Existing Brand
- Competitor Research
- Market Research
- VOC
- 5 categories of VoC +2 to Clear Up the Rest
- Final Research Steps
- So, How Important Is Research?
- PART 2: Putting All This into Practise
- The 5 Subconscious Questions
- Planning Copy: Laying Out RIOA
- Formulas to Craft Ideas
- Offer Building
- The Next Step to Planning Copy
- Don't Fall Victim to the Attention Span Fallacy
- Copywriters Are Attention Managers
- Structuring Copy
- Messaging Hierarchy
- The Final Part of Planning: Spit Drafting
- Turning Your Research and Planning into Copy
- Adapting IVOC Data
- Dimensionalization
- The Core Copywriting Structure
- The Lead
- Headline: The Most Important Aspect of Copywriting
- The Body
- The Close
- Editing Copy
- Some Other Useful Tidbits...
- How to Improve Your Copywriting Long Term
- Summing It All Up...

Taught by

Copy That!

Reviews

4.5 rating, based on 4 Class Central reviews

Start your review of The Secrets of Copywriting - How to Make Money With Copy and Marketing

  • Imran Ahmad Sahak
    One of the best and most easy-to-understand copywriting courses ever. This is the first copywriting course I've ever taken, and I still believe anyone who wants to get into the copywriting world, should start with this one.
  • Sally Almansour
    Good Course but the beginning is too long

    But i like it
    .................................................................
    Thank you
  • Reyanne
    I love it, New data and information, and it's appropriate for juniors and beginners
    Thank you for your time and effort
  • Profile image for Amanda Feathers
    Amanda Feathers
    Very thorough and the speaker is great at keeping interest! I didn’t get bored and the information was useful.
Start learning

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.