Institute of Data & Marketing Courses

Introduction to Marketing: Fundamentals of Marketing

Learn the core principles of marketing and how to use them to build communications plans, briefs, and creative assets.

• FutureLearn
• 4 hours a week, 2 weeks long
• Self paced
• Free Online Course (Audit)

Introduction to Marketing: Understanding your Customers

Discover the importance of customer personas, and how to create and use them to develop effective marketing plans.

• FutureLearn
• 4 hours a week, 2 weeks long
• Self paced
• Free Online Course (Audit)

Introduction to Marketing: Omnichannel Marketing and Analysis

Explore the different marketing channels and how to use each one to reach your campaign goals.

• FutureLearn
• 4 hours a week, 3 weeks long
• 6th Jun, 2022
• Free Online Course (Audit)

Microcredential

How to Create a Social Media Strategy

Learn to create a social media strategy, from setting goals to measuring results Learn how to create an engaging social media strategy, improve brand image and social engagement online, and measure your results

• FutureLearn
• 4 hours worth of material, 10 weeks long
• Paid Course

Understanding Social Media Strategy

Discover how to create a social media strategy in this digital marketing course for social media managers.

• FutureLearn
• 4 hours a week, 4 weeks long
• Self paced
• Paid Course

Microcredential

Introduction to Marketing: From Fundamentals to Building Campaigns

Grow your digital marketing skills to launch a successful career in marketing Learn everything you need to know to be a top marketer and deliver engaging marketing campaigns that reach your target audience.

• FutureLearn
• 4 hours worth of material, 7 weeks long
• Paid Course

How to Develop Your Social Media Content Strategy

Discover how to plan effective content as part of your social media strategy on this digital marketing course.

• FutureLearn
• 4 hours a week, 3 weeks long
• Self paced
• Paid Course

Running a Social Media Campaign: Customers, Influencer Engagement, Analytics

Discover how to effectively manage live social media campaigns, engage influencers, and get insights from social media analytics

• FutureLearn
• 4 hours a week, 3 weeks long
• Self paced
• Paid Course

Introduction to Marketing: Understanding your Customers

Discover the importance of customer personas, and how to create and use them to develop effective marketing plans.

• FutureLearn
• 4 hours a week, 2 weeks long
• Self paced
• Paid Course

Introduction to Marketing: Fundamentals of Marketing

Learn the core principles of marketing and how to use them to build communications plans, briefs, and creative assets.

• FutureLearn
• 4 hours a week, 2 weeks long
• Self paced
• Paid Course

Introduction to Marketing: Omnichannel Marketing and Analysis

Explore the different marketing channels and how to use each one to reach your campaign goals.

• FutureLearn
• 4 hours a week, 3 weeks long
• Self paced
• Paid Course