The sports industry is one of the most exciting industries in the world to work in. From event management to sports marketing to sports analytics, this program will touch on all aspects of the business side of sports. To work on the business side of sports it requires a blend between sports management and business administration education, which is the platform this certificate is built on!
Millions of people engage with professional sports and other sports organizations on a daily basis, and many dream of working in the industry. This professional certificate program will teach you about the inner workings of the sports industry and skills needed to work in specific areas of the sports industry. Successful learners will come away with a foundational understanding of the sport industry as a whole.
You will learn what makes the sports industry unique, and how successful sport-business professionals operate. The program will introduce you to specific skills in sales and data-driven decision making, both of which are critical in the sport industry.
The business administration and sport management focus provides the necessary skills for recent college grads, high school students, sport professionals looking for professional development, or people looking to work in the sport industry.
Courses under this program: Course 1: Sport Business Foundations
Kick off your career in sport management. This course explores the variety of career pathways within sport management and will help you identify your personal strengths. Discover real job opportunities and learn how to network with professionals in the field – this is where you break into the industry.
Course 2: Sales in Sport Business
As a successful sales executive, you can help fans become part of the experience, both in the stadium and out. Learn key sales and revenue generation strategies from professionals within the sports industry, which is valued at more than $500 billion this year.
Course 3: Sport Analytics: Data Driven Decision Making
In sports, gut instincts are great but data analytics are necessary. Learn how to use data, facts, and metrics to identify problems, make informed decisions and propose innovative solutions to guide strategic business decisions in the sport industry.
Analytics have revolutionized sport, providing a competitive advantage to organizational decision-making both on and off the field. This course introduces best practices utilized in sport business analytics. The course touches on data collection, fact finding, visualization, and metrics that guide strategic decision-making in the sport industry. This course will touch on many aspects of the sports industry, including professional sports.
Through the duration of this course, students will:
Identify the concepts and characteristics of sports analytics in the sporting industry, historically and today.
Interpret aspects of analytics in the sporting industry (e.g., the impact of analytics in sport, player data points, performance data tracking, organizational key performance indicators, etc.)
Comprehend and engage in critical thinking with analytic topics in the sporting industry.
Obtain a perspective of the growing trend and field of sport analytics.
Gain insight on the strategies and concepts used to evaluate players, team performance, and front-office strategies.
Discuss topics related to sport analytics
Utilize data-analysis techniques to identify problems and propose innovative solutions for improving performance both on the field and in sport management.
Sports have long been a cornerstone to our society, but only in recent history has the industry truly monetized with an expected value in 2021 of over $500 Billion USD. Ticket sales, corporate partnerships, sports marketing, sponsorships, merchandise, broadcast rights, product licensing, and other areas of revenue generation allow fans to be a part of the entire experience, both in the stadium and out. This course mainly focuses on professional sports.
This course is taught by professionals from across different areas of the industry, and provides a foundation in the principles and significance of sales and revenue generation in the business of Sport through a mix of theoretical fundamentals and practical application. The course will touch on ticket sales, corporate sales, and group sales. It will also cover elements of being a sales manager and characteristics of successful sales people in the sports management field. It covers key sales and revenue generation elements such as:
The Sports Sales Process
Completion of this course will provide students with the essential skills to become successful sales executives in the field of Sport.
Most people want to work in a career they are passionate about which is what draws many people to the highly competitive field of sport business, or what is commonly known as sports management. This course is rooted in traditional business foundations as they apply to the sport business realm and is taught by professionals who are all working in, or have worked in, the sport business field.
This course is an introduction to career pathways, professional development, and opportunities within the sport management field. Course participants will learn about the complexity and intricacies within the landscape of the sports industry. Professional sports, International sport, collegiate sport, and interscholastic sport will all be covered. Students will explore their own interests and strengths to create a baseline understanding of the sports industry as a whole. Primary focus in this course is on introducing:
Segments of the sports industry such as professional, collegiate, and youth sports
Career concentration areas within the sport management field such as sales, sponsorship, sport marketing, facility management, sport governance, and event management
Strategies for professional development and networking
Jon Nachtigal, Travis Misner, Michelle Gulino, Cole McKeel and Peggy Keiper