Get started with custom lists to organize and share courses.

Sign up

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

  • Provider Coursera
  • Cost Paid Course
  • Session In progress
  • Language English
  • Certificate Paid Certificate Available
  • Effort 3-5 hours a week
  • Start Date
  • Duration 7 weeks long
  • Learn more about MOOCs

Taken this course? Share your experience with other students. Write review

Overview

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.

This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work.

Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.

Syllabus

Ideation: Invent Your Client
-In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.

Visualization: Make Your Fake
-In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.

Logotype: Brand Your Brand
-In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.

Palette: Expand Your Brand
-In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.

Application: Apply Your Brand
-In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.

Publication: Display Your Brand
-In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final.

Final Review
-We will be wrapping things up this week and reviewing our peers' work.

Taught by

Michael Worthington

Help Center

Most commonly asked questions about Coursera Coursera

Reviews for Coursera's Brand New Brand
Based on 0 reviews

  • 5 star 0%
  • 4 star 0%
  • 3 star 0%
  • 2 star 0%
  • 1 star 0%

Did you take this course? Share your experience with other students.

Write a review

Class Central

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free

Never stop learning Never Stop Learning!

Get personalized course recommendations, track subjects and courses with reminders, and more.