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Bridging the Gap between Strategy Design and Delivery

Brightline Initiative via Coursera


Remember to get your voucher before starting the course to earn your Brightline® Initiative certificate using this link: In today’s competitive business environment, organizations are facing unprecedented levels of change and disruption. Only 1 out of 10 executives based on a global survey admit that their organizations successfully deliver all of their strategic initiatives. This course will help you as a leader of your organization to bridge the costly and wasteful gap between strategy design and delivery. You will learn how external and internal factors impact the organizations’ capability to implement strategies. You will understand Brightline’s 10 Guiding Principles and see how these can help bridge the strategy-implementation gap based on real-world examples from the profit-, non-profit- and government sectors. We bring you interviews from global leaders and experts to share their experiences and examples in strategy implementation. You will also analyze a fictional case and create a strategic action plan following the Brightline’s 10 Guiding Principles. After completing this course, you will comprehend how the 10 Guiding Principles can address and resolve your organization’s challenges to successfully achieve its strategic goals.


  • Module 1: The Gap between Strategy Design and Strategy Delivery
    • Welcome to the first week of the course! Get started by reviewing your learning objectives for this module and some helpful "housekeeping" information about the course. Then we will dive into learning about the gap between strategy design and delivery. Let's get started!
  • Module 2: Brightline Guiding Principles 1, 2, 3 and 4
    • Welcome to the second week of the course! This week we are diving into the Guiding Principles. Please review your learning objectives for this week and then let's get started!
  • Module 3: Brightline Guiding Principles 5, 6 and 7
    • Well done for making it to the third week of the course! This week we are continuing our journey through the Guiding Principles. Let's keep the momentum going!
  • Module 4: Brightline Guiding Principles 8, 9 and 10
    • Well done! You've made it to the fourth week of the course. This week we finish learning about the remaining Guiding Principles. Keep up the good work!
  • Module 5: Put the Brightline Guiding Principles into Action
    • Nice work - you've made it to the fifth and final week of the course. This week you'll take everything you've learned and apply it in a final project. Good luck, and enjoy Module 5!
  • Module 5: Put the Brightline Guiding Principles into Action: Lesson Choices
    • Choice 1: "RTech Becomes a Global Tech Player" | Choice 2: "Taxing Challenges for Pavlova" | Choice 3: "Reinventing Steifen's Life Foundation"

Taught by

Ricardo Viana Vargas


5.0 rating, based on 5 Class Central reviews

4.8 rating at Coursera based on 768 ratings

Start your review of Bridging the Gap between Strategy Design and Delivery

  • Anonymous
    Great course which is delivered true professionally. Interesting videos and inspiritational interviews. Course has brief chapters with clear context. Video has synchronized text.
  • Anonymous
    This is a great course with a lot of new insights on strategic leadership and implementation. It's a must for every management team.
  • Anonymous
    Solid content. Easy to follow and understand, would highly recommend this course! I'm currently still taking this but I can already see the value this course brings - it has changed the way I think about operations on a strategic and tactical level.
  • Anonymous
    Great course, highly educational and brought deep insight into the topics covered.

    Would recommend to anyone interested in expanding their knowledge base in an interesting and interactive way
  • Anonymous
    This course has given me wonderful insight and I encourage any professional to take it! Great material and great insights!

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