Billed as the "world's largest hospitality technology show," the annual HITEC conference offers networking, education, and information on the latest technology, including the evolution and management of new media. It’s a place where organizations build relationships with industry vendors. eCornell attended the 2013 conference and met with industry leaders to talk about changes in the hospitality marketplace with regard to new media and technology. Bill Carroll, senior lecturer at Cornell University's School of Hotel Administration, provides context for our guest experts and advice for your organization. Join him to learn about how your organization can meet the challenges of the rapidly evolving, technology-driven, world of hospitality media management.