eCornell Courses

When it comes to improving sales and market share, knowing what consumers want isn’t enough. You also need to know what they believe your product or service, and your competitors’, provides. In this course, you’ll examine perceptual maps, which are used…

• Canvas Network
• Finished
• Free Online Course

A key skill for HR practitioners or hiring managers is the ability to attract talent to the organization. Today, the availability of social media tools has changed this process, although the end result is the same. Because the tools change so quickly, th…

• Canvas Network
• Finished
• Free Online Course

"Technological advances have enabled organizations to tap into talent wherever it may be located. Companies are also increasingly operating globally and facing competition from not only domestic but also foreign sources. Economic trends are also putting…

• Canvas Network
• Finished
• Free Online Course

Billed as the "world's largest hospitality technology show," the annual HITEC conference offers networking, education, and information on the latest technology, including the evolution and management of new media. It’s a place where organizations build r…

• Canvas Network
• Finished
• Free Online Course

Effective social media policy protects an organization from risk at the same time as it enables employees to develop more effective ways to accomplish work. Driving the implementation of social media policy is a great way for Human Resources (HR) and bus…

• Canvas Network
• Finished
• Free Online Course

You’ll explore how to use new media to communicate your brand promise in a cohesive way by maintaining your brand voice. And you will learn how to conduct an online customer review analysis to help you understand your customers and their interests so tha…

• Canvas Network
• Finished
• Free Online Course

With human capital development and the search for talent being one of the most pressing problems of businesses today, it's imperative to consider all possible labor sources. People with disabilities represent a potential labor force of eager and exceedin…

• Canvas Network
• Finished
• Free Online Course