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Digital Transformation

University of Virginia and BCG via Coursera

4 Reviews 83 students interested
  • Provider Coursera
  • Subject Strategic Management
  • Cost Free Online Course (Audit)
  • Session In progress
  • Language English
  • Certificate Paid Certificate Available
  • Effort 2-3 hours a week
  • Start Date
  • Duration 4 weeks long
  • Learn more about MOOCs

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Overview

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Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.

By the end of this course, you'll be able to:
--describe the underlying economics of innovation, technology, and market disruptions
--weigh the pros and cons of current digital technologies driving advancement
--utilize BCG's digital transformation framework as a ""how-to"" for digitizing your organization

Taught by

Michael Lenox, Amane Dannouni, Sonja Rueger and Ching Fong Ong

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Reviews for Coursera's Digital Transformation
4.3 Based on 4 reviews

  • 5 stars 75%
  • 4 star 0%
  • 3 star 0%
  • 2 star 25%
  • 1 star 0%

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  • 1
Anonymous
5.0 10 months ago
Anonymous completed this course.
Very well structured course on a difficult topic. Might need more time than a couple of hours a week if you go through all the additional interviews, articles and deep dives, but it's totally worth it!
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Anonymous
2.0 a year ago
Anonymous completed this course.
Way too basic content, unfortunately. Course is business administration 101 level and lacks depth. Irrelevant to people with any professional experience.
Was this review helpful to you? Yes
Anonymous
5.0 7 months ago
Anonymous completed this course.
Really good lectures. The framework interestingly is intuitive the practitioners I have talked to, but kind of new in the way it puts structure into this hot topic. Liked the real life interviews a lot!
Was this review helpful to you? Yes
Anonymous
5.0 6 months ago
Anonymous completed this course.
Rare comprehensive course for a dificult topic! I recommend to see all interviews. Thanks UVA & BCG, I learned a lot.
Was this review helpful to you? Yes
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