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CreativeLive

Creating Your Ideal Photography Business

via CreativeLive

Overview

Join Kathy Holcombe as she shares techniques and strategies to develop the photography business you desire. Whether you’re making the leap from part-time to full-time or starting your very first business, the amount of work can be overwhelming. From what products to offer, how much to charge, how to pay yourself or the legal considerations - startups often sink before clients are even booked. Kathy will show you the ways to grow your business from the start. 
This class will cover: 

  • Defining what product you are selling and how much you should charge to make a living 
  • Photography business basics and how to track your income compared to other businesses 
  • How to write and create your business plan 
Kathy Holcombe and her husband Peter built one of the top wedding portrait studios in Colorado, then jumped in an RV with the entire family and began traveling the country full-time, and added a successful commercial division. Together they have built multiple successful businesses and have honed in on the important factors that every photographer should consider when building a business. 

Syllabus

  • Class Introduction
  • How To Price Your Products
  • Which Products Will You Offer
  • Methods For Pricing
  • Mark Up Factors On Products
  • What Is Your Per Hour Figure
  • What Is The Feasibility Of A Product
  • Target Sales Average
  • Session Fees Pricing Strategy
  • Minimum Purchase And Incentives Pricing Strategy
  • Bundling Pricing Strategy
  • Pre-Design Pricing Strategy
  • Album Pricing Strategies
  • Example Pricing List
  • Business Basics Overview
  • Tracking Product Lines In Your Business
  • Track Your Session Counts
  • Know Your Sales Average
  • Importance Of Data Analysis
  • Overview Of Costs
  • Professional Photographers Of America Benchmark Survey
  • Creating A Vision For Your Business
  • What Do You Want To Accomplish
  • Take A Leap Of Faith
  • Refine Your Vision
  • Products That Sell
  • Identify Pricing Strategies
  • Portrait Pricing Strategy Example
  • Album Pricing Strategy Example
  • Online Pricing Strategy Example
  • Fine Art Prints Pricing Strategy Example
  • Packages Pricing Strategy Example
  • Sales Strategies Overview
  • Portrait Sales Session Overview
  • Sales Strategy for Portrait Sales
  • How to Present Images to Client
  • Sales Strategy for Wedding Sales
  • Album Pre-Design
  • Marketing: Define Yourself
  • Who is Your Ideal Client?
  • Who is Your Ideal Partner?
  • How to Start a Partner Business Relationship
  • Marketing Strategies that Work
  • Product Lines: Business Plan Part One
  • Workload: Business Plan Part Two
  • Sessions: Business Plan Part Three
  • Expenses: Business Plan Part Four
  • Clients: Business Plan Part Five

Taught by

Kathy Holcombe

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