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International Culture and Tourism Management: Cultural Heritage and Tourism Management

Nankai University via FutureLearn

This course may be unavailable.


Learn how and why tourists engage with cultural heritage and develop your understanding of what drives heritage tourism.

Find out about the impact of cultural and heritage tourism, including the negative effects of tourism on culture, and what this means for the conservation and management of World Heritage Sites in the future.

During this course you’ll use relevant tourism case study examples from Asia and around the world to critically examine a range of contemporary issues in cultural and heritage site tourism management.

Improve your understanding of the positive and negative effects of tourism on culture

First you’ll get clear on the definitions and concepts involved so that you understand the difference between cultural tourism and heritage tourism.

Then you’ll build interdisciplinary knowledge on concepts that affect them, such as power, globalisation, authenticity, commodification, and representation.

By introducing you to current debates within heritage tourism studies, this course helps you explore how to overcome these challenges with a sustainable approach to tourism management and destination development.

Develop the professional skills needed for managing heritage and cultural tourism resources

On this course, you’ll cover all aspects of managing World Heritage Sites, including promotion, conservation and safeguarding.

Discover more about the legal frameworks, processes, and practices used to identify and manage these sites and learn about the unique role of emotion in heritage tourism.

By the end of this course you’ll have a solid understanding of the challenges and opportunities of managing heritage and cultural tourism resources. You’ll also know how to best promote and conserve World Heritage Sites in line with sustainable tourism principles.

This course is designed for anyone interested in cross-cultural tourism research and the protection of world cultural heritage.

You may be interested in the UNESCO world heritage program, improving tourists’ experience of world heritage sites, and promoting the conservation of world heritage.


  • Cultural Tourism: Definitions and Concepts
    • Introduction course outline and UNESCO World Heritage Program
    • Cultural Heritage-1
    • Cultural Heritage-2
    • Natural Heritage
  • Mixed Heritage and Cultural Heritage Categories
    • Mixed Culture and Natural Heritage
    • Authenticity, Integrity and Cultural Routes
    • Special Heritage and Sustainable
  • Heritage System: Managing and Safeguarding World Heritage Sites
    • The Australia’s Heritage System and Sydney Opera House
    • Role of the ISCCL and Cultural Landscape (1)
    • Role of the ISCCL and Cultural Landscape (2)
    • Rural Landscapes as Heritage
    • Case Study: Mongolian Altai
  • Cultural Landscapes: Meanings, Values, Assessment, Documentation
    • Introduction of the Meaning of 'landscape’
    • Landscape Values
    • Reading the Landscape: Identification and Assessment
    • Case Study: Wingecarribee Historic Landscape
  • Sustainable Indigenous Tourism
    • Indigenous Tourism
    • Case Study and Conclusion: Great Expectations for Tourism
  • Affect and Emotion in Heritage Tourism
    • The Definition of Heritage in Heritage Performance Study
    • Heritage Performance - Evidence from Australia, England and USA
    • The Conclusion of Heritage Performance

Taught by

Rouran Zhang



3.9 rating at FutureLearn based on 18 ratings

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