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University System of Maryland

Introduction to Transforming with Data Analytics and the Digital Organization

University System of Maryland via edX


Every modern organization is a digital organization or will rapidly become digital. Artificial intelligence, Google/Amazon/Facebook/Uber, and big data have dramatically raised customer expectations and demand.

Organizations that are effective in using data will win in the economies of the mid-21st century. These must-have core competencies include data analysis, machine learning, data visualizations, data mining, and predictive analytics, and deep learning. Organizations that won't or can't digitally transform will go the way of Blockbuster or Border's Bookstore.

The organization that better harnesses the power of data to create a superior customer experience will thrive in the new business realities.

The question is, how does an organization digitally transform? There are many digital technologies for organizations to choose from - too many choices! And digital technologies are only part of creating a digital organization. The employees must be trained in the new technologies, leaders must learn how to use data in making strategic decisions, and the organization's business processes must be reinvented. So many choices to make and the stakes have never been higher!

This course will give you a framework to help you successfully navigate the challenges posed by digital transformation. First, we will discuss how to use the organization's dynamic capabilities to start the digital transformation. Second, we will use fitness landscapes to build a competitive digital business model. Finally, we will implement a strategic foresight function to help evolve the digital business model for the organization's continued success.


Week One - The Digital Enterprise

  • Module One - The Case for Digital Transformation
  • Module Two - What Are the New Digital Technologies
  • Module Three - Why Being Digital is More Than the Technology
  • Module Four - Customer Experience is the Heart of Digital Transformation
  • Module Five - Assessing Your Organization for Digital Transformation

Week Two - Dynamic Capabilities

  • Module One - What are Dynamic Capabilities?
  • Module Two - Finding Your Organization's Dynamic Capabilities
  • Module Three - Building Digital Dynamic Capabilities
  • Module Four - Building Networks of Dynamic Capabilities
  • Module Five - Evolving the Organization's Dynamic Capabilities

Week Three - Fitness Landscapes

  • Module One - What is a Fitness Landscape?
  • Module Two - Dynamic Capabilities and the Fitness Landscape
  • Module Three - Blending Digital Technologies with Social Technologies
  • Module Four - Evaluating Your Fitness Landscape Business Model
  • Module Five - Profiling Your Competition's Fitness Landscape Business Model

Week Four - Strategic Foresight

  • Module One - Strategic Foresight Case Study
  • Module Two - Scanning Your Organization's Environment
  • Module Three - Preparing and Facilitating the Scenario Planning Workshop
  • Module Four - Using Scenarios in Strategic Planning
  • Module Five - Building the Digital Enterprise Business Model with Dynamic Capabilities, Fitness Landscapes, and Strategic Foresight

Taught by

Bill Brantley


4.4 rating, based on 61 Class Central reviews

Start your review of Introduction to Transforming with Data Analytics and the Digital Organization

  • Anonymous
    The course was okay - to be honest, I expected more from the course.

    It is more of a summary of the books referenced. You can actually learn all by yourself without needing the course. It would be great to see more resources material to download (presentation slides, stories, handouts), with different use cases of data analysis to earn an extra star.

    Anyway, I will implement what I have learned in my daily work, because there are some great things in there that I still need to research to understand more deeply.
  • Anonymous
    The course has well crafted information on what is a digital organisation and how the organisation can explore to initiate a the process and gain maturity over a period. The concept of code halos, dynamic capability, strategy to begin such as sensing, seizing and transformation is very useful. However, Data Analytics area could be enhanced with the concept of artificial intelligence, machine learning etc. The process of storing data, usability of the stored data and collecting data from various sources including internal and external sources can lead for building of data capability of an organisation, which would help it to transform to a digital organisation.
  • Anonymous
    Introduction to Transforming with Data Analytics and the Digital Organization" is a valuable course for professionals looking to enhance their understanding of digital transformation through data analytics. It provides a solid foundation and practical insights, making it a worthy investment for those aiming to lead digital initiatives within their organizations​
  • Anonymous
    Some good broad lessons here, but lacking some practical steps on actually exploring the transformation process. I found much of the quiz was focused on the case study content specifics, like name of the business in the case study, rather than questions around the approach, or even theoretical questions given a new scenario.
  • Anonymous
    Wonderful learning! Great Content !!
    Many hard terminology are cleared in easy manner, but expect some more case studies relevant to all part of the world.
    Overall presentation was good. Had a lot of takeaway from the course, which could be helpful for individual as well as organization.
    Keep up the good job.
  • Anonymous
    It is good for the introduction class for the data analysis. The class has an interesting case study and scenario to easily understand. I am looking forward to another class.
  • Anonymous
    It is a nice class for the introduction. it looks like a summary of the books referenced in a short time. It would be great to see more case studies of data analysis.
  • Anonymous
    The class is a good broad lesson for the introduction. It should have some practical steps for actually exploring the transformation process.
  • Profile image for Muser Say
    Muser Say
    The content of the lessons can be a little more detailed and enriched with graphics.
    I would like to see rich case studies.
    I found it helpful, many thanks.
  • Anonymous
    The content was thoughtful and structured well, and the speaker was engaging. I also found the recap notes and overall course structure helpful and accessible. My main issue with the course was with the assessments (the knowledge checks, weekly quiz…
  • Anonymous
    Very good training. It improves the analysis vision and the tools are easy to implement, in addition to using personal skills to handle any subject with the proper technique. I liked very much
  • Profile image for Terri LJones
    Terri LJones
    Bill Brantley is a great instructor and after finishing the last lesson, I can understand why. The material was consumable and framework of the course reenforces learning. In addition, I appreciated the case studies, which help me apply what I learned to my environment. Definitely check out Bill's courses. I know I will.
  • Anonymous
    I just feel lucky that I came across this course!! I feel that the course is curated in such a simple yet effective way making learning fun. Thank you
  • Sankananji Sichula Kayama
    Very enlightening on the knowledge that i have already, everyone interested in data science should get to complete this course to improve there careers.
  • Anonymous
    Well structured, introduces new concepts in a way that is easy to understand using appropriate anecdotes & examples to support.
  • Noraiza Ahmad Zaki
    The course is easy to follow, has all the necessary knowledge check points needed to help in remembering the main points, and has a good pace. I would highly recommend this to those who need help or as a revision on how to use data and structured organization of content when presenting, and managing projects. I enjoyed the course, the way it's presented and the applicability of the content. Thank you.
  • Anonymous
    I found the course to be extremely engaging and informative. The content was well-organized and presented in a way that made it easy to follow and understand. The instructor was knowledgeable and passionate about the subject matter, and I appreciated their enthusiasm and willingness to answer questions. Overall, I learned a lot from this course and would highly recommend it to others."
  • Anonymous
    Great course if you want a high-level overview of the topic. Some of the concepts and theories the course introduces were very abstract, with no concrete examples difficult to appreciate their value. For such a "visual" topic, there were not many explanatory visuals. Clichéd images on slides were not helpful.
  • Anonymous
    I work as CIO and found this course to be very useful.

    this course explains in depth the importance of digital transformation using three case studies. these case studies cover established organisation and threatened organisations.

    Amazing course material!
  • Anonymous
    Quite a basic course on general principles of delivering great and effective presentations. I didn't find any new or ground breaking after rushing the course in about 2 hrs. The links to some references though are rather quite helpful.

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