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University System of Maryland

Transforming Your Company’s Data Analytics: Championing the Digital Enterprise

University System of Maryland via edX Professional Certificate


Organizations are pressured to become digital enterprises for good reason. Today every company is a technology company at its core. Only through integrated information technology systems designed for business analytics can companies sense and respond to changing market demands.

Business agility demands a digital enterprise.

Digital technologies have the potential to transform organizations into lean, agile businesses that are strongly focused on their customers. But, just introducing digital technologies into an enterprise is not enough. Without the right organizational culture, business processes, and active people training, you will not realize the full value of digital technologies.

In this program, we help you see the dynamic capabilities of your organization. Using the fitness landscape model we help managers see where they are in relation to other organizations and how to reconfigure their dynamic capabilities to move higher up the competitive fitness landscape.

These “dynamic capabilities” include both the social and the digital - how we work and the technologies that support it.. Terabytes of processing and machine learning won’t be the solution to your business problems on their own. As companies pursue big data and cloud computing strategies to improve their decision making with actionable insights - the technologies will change. To truly sustainably improve the customer experience and achieve the competitive advantage that the power of data promises, you need the social technologies and processes that are able to adapt along with your data strategy.

This ability to reconfigure and deploy new capabilities within the organization by creating, extending, or modifying the existing resources is a “dynamic capability.” With the speed of technology disruption, business leaders must enable their company to adapt.

This certificate will also teach you about how to discover data sources in your company, and leverage those structured and unstructured data to improve your whole business. From supply chain sourcing to marketing and delivery.

These lessons will help you make the right choices about digital transformation to make your organization better fulfill its mission and delight customers. To get there you must first understand the vision of a digital enterprise, what it looks like, how it operates, and why it’s so powerful in delivering results.


Courses under this program:
Course 1: Introduction to Transforming with Data Analytics and the Digital Organization

Learn how data analytics powers the digital organization and gives it a competitive edge.

Course 2: Effecting Digital Transformation with Data Analytics Projects

Learn how to transform an organization digitally through simulations and case studies by applying the Disciplined Agile Delivery framework to work through three simulations.

Course 3: Making Evidence-Based Strategic Decisions

Drive alignment among managers, employees and the organizational goals through data analytics and data products. This course on digital transformation will show you how to turn your organization into a decision-making factory.

Course 4: Storytelling and Persuading using Data and Digital Technologies

Learn how to gain traction for your digital transformation initiatives with stories based on data that use compelling data visualizations to build a persuasive business case.


Taught by

Bill Brantley


4.0 rating, based on 1 Class Central review

Start your review of Transforming Your Company’s Data Analytics: Championing the Digital Enterprise

  • Anonymous
    I recently completed this fundamental course of Data Analytics in Digital Enterprise and I highly recommend it to anyone who wants to learn how to use data to improve business processes and decision making. I was highly surprised by the case studie…

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