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Copywriting for Social Media

via Domestika


Learn how to write effective copy to attract and engage your brand's audience
  • Introduction
  • Preparing
  • Developing the Idea
  • Copywriting and Social Media
  • Final project
Are you ready to delight your social media audience with exceptional copy? Paul Anglin, Copywriting Director at Craft Copywriting can show you how. Using his twenty years of experience in working with brands like Apple, Nike, and Microsoft, Paul shows you his process for producing engaging social media copy.

Discover how to use words to tell your brand’s story by starting with basic writing tools. Learn how to easily brainstorm ideas, develop them with insight, and deliver them creatively. Craft a campaign for your brand with relevant copy that captures your audience’s attention on social media.


  • About Me
  • Influences
  • What We Will Do in the Course?
  • Understanding the Brief 1
  • Understanding the Brief 2
  • Looking at Research
  • Developing the Idea
  • Methods for Finding an Idea
  • Fundamentals of Copywriting
  • Understanding Social Media Copywriting
  • How to Write for Social
  • Let's Write Some Lines
  • Use a Formula
  • Give It a Twist
  • Copywriting for Social Media

Taught by

Paul Anglin


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